Managing uncertainty in the marketing of new-technology products

Author: Fink Matthias   Roessl Dietmar   Kraus Sascha   Hanninen Seppo   Ainamo Antti  

Publisher: Inderscience Publishers

ISSN: 1740-2832

Source: International Journal of Technology Intelligence and Planning, Vol.4, Iss.1, 2008-03, pp. : 79-94

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Abstract