Author： Lager Thomas Blanco Sylvie
Publisher： Inderscience Publishers
ISSN： 1740-2832
Source： International Journal of Technology Intelligence and Planning, Vol.6, Iss.2, 2010-09, pp. : 128-150
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Companies in the Process Industries often try to avoid being commodity producers and strive to develop more functional products with higher profit margins. When such products are introduced on the market, they are usually imitated before long. Prices then decline, and the products degenerate in a never-ending product contest conceptualised as the Commodity Battle. The company's position in the supply-chain has been used as a point of departure, and four related matrices have been designed as roadmaps for guiding strategic allocation of resources to innovation. The framework and the empirical findings give theoretical insight, and can already be deployed as one tool for innovation resource allocation.
Related content
International Journal of Technology Intelligence and Planning, Vol. 8, Iss. 2, 2012-08 ,pp. :
Access to resources
Recommend
Dynamic resource allocation in a multi-product make-to-stock production system
By Hodge D.
Queueing Systems, Vol. 67, Iss. 4, 2011-04 ,pp. :