The relationship of governance mechanisms and customer loyalty in insurance industry: the difference of internet insurers and traditional insurers

Author： Yang Heng-Li Wu Ya-Ling

Publisher： Inderscience Publishers

ISSN： 1740-8849

Source： International Journal of Services and Standards, Vol.4, Iss.3, 2008-06, pp. : 248-268

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Affect and marketing stimuli in consumer loyalty decisions to automobile insurers

By Taylor Steven A

Journal of Financial Services Marketing, Vol. 18, Iss. 1, 2013-03 ,pp. : 4-16

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Relationship marketing and customer loyalty

By Ndubisi Nelson Oly

Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. : 98-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer relationship management as a correlate of organisational performance in the Nigerian insurance industry

By Olowokudejo Folake F.

International Journal of Business Competition and Growth, Vol. 2, Iss. 4, 2012-10 ,pp. : 324-340

Inderscience Publishers

Access to resources Recommend Favorite

Customer loyalty intentions in broadband internet services

By Murugan Rajeswari Rajendran G.

International Journal of Business Innovation and Research, Vol. 7, Iss. 4, 2013-06 ,pp. : 487-503

Inderscience Publishers

Access to resources Recommend Favorite

Customer e-loyalty to internet banking: an empirical analysis

By Terzidis Konstantinos Papadopoulou Eva Kosmidis Kosmas

Global Business and Economics Review, Vol. 15, Iss. 2-3, 2013-04 ,pp. : 148-162

Inderscience Publishers

Access to resources Recommend Favorite