The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction: a developing country perspective

Author: Shareef Mahmud Akhter   Kumar Vinod   Kumar Uma   Misra Subhas C.  

Publisher: Inderscience Publishers

ISSN: 1741-1025

Source: International Journal of Electronic Marketing and Retailing, Vol.2, Iss.2, 2008-08, pp. : 105-134

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Abstract