Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company Spreadshirt.com

Author： Enders Albrecht

Publisher： Inderscience Publishers

ISSN： 1741-1025

Source： International Journal of Electronic Marketing and Retailing, Vol.3, Iss.4, 2010-11, pp. : 382-397

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