Lite marketing: consumer attitude and market response

Author： Chaudhary Richa   Aggarwal Artee   Gopal R.  

Publisher： Inderscience Publishers

ISSN： 1741-5357

Source： International Journal of Value Chain Management, Vol.5, Iss.2, 2011-08, pp. : 159-169

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Efficient consumer response ‐ its origin and evolution in the history of marketing

By Svensson Göran  

Management Decision, Vol. 40, Iss. 5, 2002-06 ,pp. : 508-519

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining the predictors of consumer response to sport marketing via digital social media

By Joseph E. Mahan  

International Journal of Sport Management and Marketing, Vol. 9, Iss. 3-4, 2011-07 ,pp. : 254-267

Inderscience Publishers

Access to resources Recommend Favorite

The Attitude of the Consumer to Prices

By Gabor André   Granger C.W.J.  

Management Decision, Vol. 17, Iss. 8, 1979-12 ,pp. : 619-634

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer warfare: implications for marketing strategy

By Burns David J.   Warren Homer B.  

Journal of Business Strategy, Vol. 29, Iss. 6, 2008-10 ,pp. : 44-52

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marx, economics and consumer response

By Walle Alf  

Management Decision, Vol. 39, Iss. 10, 2001-12 ,pp. : 803-808

Emerald Group Publishing Ltd

Access to resources Recommend Favorite