How to use the innovative potential of online communities? Netnography – an unobtrusive research method to absorb the knowledge and creativity of online communities

Author： Jawecki Gregor   Fuller Johann  

Publisher： Inderscience Publishers

ISSN： 1741-8763

Source： International Journal of Business Process Integration and Management, Vol.3, Iss.4, 2009-05, pp. : 248-255

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