The behavioural causes of the bullwhip effect: breaking the mould

Author： Niranjan T.T.   Metri Bhimaraya A.   Aggarwal Vijay  

Publisher： Inderscience Publishers

ISSN： 1744-2370

Source： International Journal of Services and Operations Management, Vol.5, Iss.3, 2009-03, pp. : 350-374

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