Customer-driven product planning using conjoint analysis and QFD ANP methodology

Author： Subbaiah K. Venkata   Prasad K.G. Durga   Rao K. Narayana  

Publisher： Inderscience Publishers

ISSN： 1746-6474

Source： International Journal of Productivity and Quality Management, Vol.7, Iss.3, 2011-03, pp. : 374-394

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