The experimental assessment of sensory dominance in a product development context

Author: Schifferstein Hendrik N.J.   Otten Jacco J.   Thoolen Fien   Hekkert Paul  

Publisher: Inderscience Publishers

ISSN: 1748-3050

Source: J. of Design Research, Vol.8, Iss.2, 2010-03, pp. : 119-144

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Abstract