The evolution of research and development in the pharmaceutical industry: toward the open innovation model – can pharma reinvent itself?

Author： Subramanian Ram Toney Jeffrey H. Jayachandran C.

Publisher： Inderscience Publishers

ISSN： 1751-0252

Source： International Journal of Business Innovation and Research, Vol.5, Iss.1, 2011-12, pp. : 63-74

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