Eficacia del uso de tácticas de influencia social en la propaganda de marketing social Effectiveness of social influence techniques in social marketing advertising

Author: López-Sáez Mercedes   Bustillos Antonio  

Publisher: Fundación Infancia y Aprendizaje

ISSN: 1579-3680

Source: Revista de Psicología Social, Vol.23, Iss.1, 2008-01, pp. : 17-28

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