Contemplating Place Branding Umbrellas. The Case of Coordinated National Tourism and Business Promotion in Denmark

Author: Therkelsen Anette   Halkier Henrik  

Publisher: Routledge Ltd

ISSN: 1502-2269

Source: Scandinavian Journal of Hospitality and Tourism, Vol.8, Iss.2, 2008-06, pp. : 159-175

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Abstract