Technology marketing: a new core competence of technology-intensive enterprises

Author: Tschirky Hugo   Escher Jean-Philippe   Tokdemir Deniz   Belz Christian  

Publisher: Inderscience Publishers

ISSN: 0267-5730

Source: International Journal of Technology Management, Vol.20, Iss.3-4, 2003-07, pp. : 459-474

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Abstract