Customer orientation in innovation projects and new product development success - the moderating effect of product innovativeness

Author： Salomo Soren Steinhoff Fee Trommsdorff Volker

Publisher： Inderscience Publishers

ISSN： 0267-5730

Source： International Journal of Technology Management, Vol.26, Iss.5-6, 2003-09, pp. : 442-463

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