Application of optimal control theory in marketing: What is the optimal number of choices on a shopping website?

Author： Kheirandish Reza   Krishen Anjala S.   Kachroo Pushkin  

Publisher： Inderscience Publishers

ISSN： 0952-8091

Source： International Journal of Computer Applications in Technology, Vol.34, Iss.3, 2009-03, pp. : 207-215

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