Modelling and simulation of new product diffusion with negative appraise based on system dynamics: a comparative perspective

Author: Yu Tongyang   Gong Xiaoguang   Xiao Renbin  

Publisher: Inderscience Publishers

ISSN: 0952-8091

Source: International Journal of Computer Applications in Technology, Vol.37, Iss.3-4, 2010-03, pp. : 268-278

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Abstract