Optimal pricing and advertising competition in two supply chains with deterministic demand

Author: Xiong Zhongkai   Nie Jiajia  

Publisher: Inderscience Publishers

ISSN: 1368-2148

Source: International Journal of Manufacturing Technology and Management, Vol.17, Iss.3, 2009-03, pp. : 289-314

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract