When innovating services, are 12 Ps enough? Towards a design oriented framework

Author: Opitz Marc  

Publisher: Inderscience Publishers

ISSN: 1460-6720

Source: International Journal of Services Technology and Management, Vol.9, Iss.3-4, 2008-07, pp. : 320-333

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract