Marketing decisions in small businesses: how verbal decision analysis can help

Author： Gomes Luiz Flavio Autran Monteiro   Moshkovich Helen   Torres Adriano  

Publisher： Inderscience Publishers

ISSN： 1462-4621

Source： International Journal of Management and Decision Making, Vol.11, Iss.1, 2010-06, pp. : 19-36

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