Maintaining continuers vs. converting discontinuers: relative importance of post-adoption factors for mobile data services

Author: Kim Hoyoung   Lee Inseong   Kim Jinwoo  

Publisher: Inderscience Publishers

ISSN: 1470-949X

Source: International Journal of Mobile Communications, Vol.6, Iss.1, 2007-12, pp. : 108-132

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Abstract