Author： Tan Khong Sin Chong Siong Choy Loh Pik Lian Lin Binshan
Publisher： Inderscience Publishers
ISSN： 1470-949X
Source： International Journal of Mobile Communications, Vol.8, Iss.5, 2010-08, pp. : 507-527
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Abstract
This study aims to investigate the factors influencing adoption of electronic banking (e banking) and mobile banking (m-banking) and to identify customer preferences in choosing either e-banking or m-banking when conducting transactions. The findings from 184 customers indicate that perceived usefulness, perceived ease of use, convenience, computer efficacy, device features and security influence the adoption of e-banking. Similar findings are obtained for m-banking adoption, except for mobile phone efficacy and device features. The majority of respondents prefer e-banking to m-banking. The results provide banks with prioritisation of determinants for developing appropriate strategies to encourage the adoption of e-banking and m-banking.
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