Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption

Author： Leong Lai-Ying   Ooi Keng-Boon   Chong Alain Yee-Loong   Lin Binshan  

Publisher： Inderscience Publishers

ISSN： 1470-949X

Source： International Journal of Mobile Communications, Vol.9, Iss.4, 2011-07, pp. : 359-382

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