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Main tasks of a dealer's internet activities in new automobile sales

Author: Shioji Hiromi  

Publisher: Inderscience Publishers

ISSN: 1470-9511

Source: International Journal of Automotive Technology and Management, Vol.4, Iss.4, 2005-02, pp. : 384-393

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Abstract

This paper clarifies the characteristics of internet automobile sales. In particular, we try to analyse why there is a huge gap between internet Auto Shoppers and internet Auto Buyers has been generated. In conclusion, we can assert that the gap stems from the following three factors: the behaviour of internet Auto Shopper; one-sided blind negotiation for dealers; and the immaturity of Online Buying Service models.