Developing the appropriate culture and communication strategy: a comparative study of healthcare and the corporate sector

Author： Brittimes Anissa Close Kathy Dixon Camille Holland Kimberly N. Raisinghani Mahesh S.

Publisher： Inderscience Publishers

ISSN： 1471-8197

Source： International Journal of Innovation and Learning, Vol.6, Iss.2, 2009-01, pp. : 234-245

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