Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan

Author： Kao Yie-Fang Huang Li-Shia Yang Ming-Hsien

Publisher： Inderscience Publishers

ISSN： 1474-7332

Source： International Journal of Revenue Management, Vol.1, Iss.1, 2006-10, pp. : 79-96

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