Global airline alliances, value propositions, and strategic misdirection at Swissair, a clinical study: 1994 2001

Author： Baliga Ram   Santalainen Timo   Lottenbach David C.  

Publisher： Inderscience Publishers

ISSN： 1474-7332

Source： International Journal of Revenue Management, Vol.2, Iss.2, 2008-08, pp. : 180-200

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