'It's incredible – trust me': exploring the role of celebrity athletes as marketers in online social networks

Author： Hambrick Marion E.   Mahoney Tara Q.  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.10, Iss.3-4, 2011-01, pp. : 161-179

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Social capital and intentional change: Exploring the role of social networks on individual change efforts

By Smith Melvin L.  

The Journal of Management Development, Vol. 25, Iss. 7, 2006-08 ,pp. : 718-731

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

On knowledge, networks, social capital and trust in innovation environments

By Campos Eduardo Bueno   Pomeda Jesus Rodriguez  

International Journal of Entrepreneurship and Innovation Management, Vol. 7, Iss. 6, 2007-07 ,pp. : 575-592

Inderscience Publishers

Access to resources Recommend Favorite

Online social networks as an enabler of innovation in organizations

By Palacios-Marqués Daniel   Merigó José M.   Soto-Acosta Pedro  

Management Decision, Vol. 53, Iss. 9, 2015-10 ,pp. : 1906-1920

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of social networks in knowledge creation

By Nieves Julia   Osorio Javier  

Knowledge Management Research & Practice, Vol. 11, Iss. 1, 2013-02 ,pp. : 62-77

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Online social networks and leadership: Implications of a new online working environment for leadership

By Korzynski Pawel  

International Journal of Manpower, Vol. 34, Iss. 8, 2013-11 ,pp. : 975-994

Emerald Group Publishing Ltd

Access to resources Recommend Favorite