Author： Andrew Damon P.S. Koo Gi-Yong Hardin Rob Greenwell T. Christopher
Publisher： Inderscience Publishers
ISSN： 1475-8962
Source： International Journal of Sport Management and Marketing, Vol.5, Iss.1-2, 2008-12, pp. : 73-89
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Abstract
For minor-league hockey to attract new customers, it is important to explore attendance motivation. Given the controversy over the role of violence in attracting spectators, this study included violence among other traditional motives in addressing why spectators are attracted to attend minor league hockey. Specifically, spectators' motives were explored on the basis of gender and ticket type as well as their relationship to behavioural intentions to attend games. Spectators (n = 270) at a Southern Professional Hockey League game completed a questionnaire that assessed demographics, spectator motives and behavioural intentions. The results indicated (a) the spectator motive of violence appears relevant in the context of the sport of ice hockey, (b) spectator motives for the sport of minor league hockey varied on the basis of gender and ticket type and (c) the relationship of spectator motives to behavioural intentions to attend future games were somewhat varied on the basis of gender and ticket type.
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