Building a fan community through the folklore of NASCAR

Author： Amato Christie   Bodkin Charles D.   Peters Cara  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.8, Iss.1-2, 2010-07, pp. : 5-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Building brand loyalty through managing brand community commitment

By Hur Won-Moo   Ahn Kwang-Ho   Kim Minsung  

Management Decision, Vol. 49, Iss. 7, 2011-08 ,pp. : 1194-1213

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital

By Schwarz Eric C.  

International Journal of Entrepreneurship and Small Business, Vol. 7, Iss. 4, 2009-02 ,pp. : 478-487

Inderscience Publishers

Access to resources Recommend Favorite

BUILDING AN INNOVATION COMMUNITY

By Dahl Allison   Lawrence Jill   Pierce Jeff  

Research-Technology Management, Vol. 54, Iss. 5, 2011-09 ,pp. : 19-27

Industrial Research Institute, Inc

Access to resources Recommend Favorite

Building a community of engaged scholars

By Huse Morten  

European Management Review, Vol. 7, Iss. 3, 2010-01 ,pp. : 133-135

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Building Trust through Governance

By  

The Journal of Corporate Citizenship, Vol. 2007, Iss. 25, 2007-03 ,pp. : 55-76

GSE Research

Access to resources Recommend Favorite