Non-local intuition in entrepreneurs and non-entrepreneurs: results of two experiments using electrophysiological measures

Author： Bradley Raymond Trevor Gillin Murray McCraty Rollin Atkinson Mike

Publisher： Inderscience Publishers

ISSN： 1476-1297

Source： International Journal of Entrepreneurship and Small Business, Vol.12, Iss.3, 2011-03, pp. : 343-372

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Abstract

Non-local intuition is the body's perception of information about a distant or future event that is not based on reason or memories of prior experience. This work reports the results of two pilot experiments testing the measurement efficacy of two computer-administered experimental protocols for studying non-local intuition in entrepreneurs and non-entrepreneurs. Conducted on a small sample of repeat entrepreneurs from the Cambridge Technopol, UK, and a US sample of non-entrepreneurs, both experiments employed electrophysiological measures (skin conductance response and beat-to-beat heart rate) to detect non-local intuition, as used in previous studies. The results are promising: the use of conservative statistical procedure – random permutation analysis – found evidence of non-local intuition in both entrepreneurs and non-entrepreneurs. These results may constitute the first evidence in a population of entrepreneurs that electrophysiological measures appear able to detect intuitive perception of a future event.