Brand communities for market trend discovery: a study to advance entrepreneurial marketing research

Author: Bhatli Dhruv   Eggers Fabian   Gundolf Katherine  

Publisher: Inderscience Publishers

ISSN: 1476-1297

Source: International Journal of Entrepreneurship and Small Business, Vol.16, Iss.4, 2012-07, pp. : 422-435

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Abstract