Author： Warren-Smith Izzy
Publisher： Inderscience Publishers
ISSN： 1476-1297
Source： International Journal of Entrepreneurship and Small Business, Vol.17, Iss.3, 2012-10, pp. : 338-354
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Abstract
This research paper questions the efficacy of some of the measurements applied to the contribution of female led rural enterprises (FLREs) when matched against the family, social and community contributions of the owners. It explores the Becker's (1993) typically neo-classical approach, to measurement which is diametrically opposed to Granovetter's (1985) socio-economic stance. Questionnaire responses (n.559) were received and analysed examining the economic, social and community make up of FLREs. Many of the enterprises were what would be considered lifestyle businesses in terms of turnover. However, in terms of community sustainability their contribution was significant. The paper then goes on challenge the prevailing perception of the value and contribution of both the rural (lifestyle) and the growth enterprise and offers data to better inform policy for economic development and business support for female led enterprises in rural areas.
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