How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing

Author： Guilloux Veronique   Dubost Nathalie   Kalika Michel   Gauzente Claire  

Publisher： Inderscience Publishers

ISSN： 1476-1297

Source： International Journal of Entrepreneurship and Small Business, Vol.6, Iss.1, 2008-03, pp. : 155-172

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