Cross-channel cooperation: on the collaborative integration of online and offline business models of e-entrepreneurs and traditional SMEs

Author: Kollmann Tobias   Hasel Matthias  

Publisher: Inderscience Publishers

ISSN: 1476-1297

Source: International Journal of Entrepreneurship and Small Business, Vol.6, Iss.2, 2008-06, pp. : 212-229

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Abstract