Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers

Author： Andronikidis Andreas   Vassiliadis Christos   Fotiadis Thomas   Priporas Constantinos-Vasilios  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.3, Iss.1, 2008-02, pp. : 20-38

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