Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion

Author: Hassan Salah S.   Mourad Maha   Tolba Ahmed H.  

Publisher: Inderscience Publishers

ISSN: 1741-878X

Source: International Journal of Technology Marketing, Vol.5, Iss.3, 2010-03, pp. : 203-218

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Abstract