Corporate America's Quest for an Ideal MBA

ISSN： 0262-1711

Source： The Journal of Management Development, Vol.13, Iss.5, 1994-05, pp. : 38-52

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Abstract

Identifies problems facing MBA programmes, the type of executives sought by businesses, and the roles academic and business institutions need to play in developing the next generation of managers. Views MBA programmes through an input-output model with the quality of the output (MBAs) a function of the quality of the input and the efficiency of the process and reveals the problems in business education. To raise the quality of MBAs, schools need to cover material relevant to client firms, to incorporate new materials into existing courses that stress written and oral communication. States that faculty and executives should forge links to evaluate graduates and update classroom material and states faculty should be encouraged to undertake business internships. Corporations have an additional role, they must identify MBAs with potential for senior level management and train them, focusing on leadership negotiating skills, and long-term planning.