Author: McManis Bruce L Ryker Randy Cox K Christopher
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-5577
Source: Industrial Management & Data Systems, Vol.101, Iss.9, 2001-11, pp. : 470-478
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Issues influencing marcoms in a global context
By Kitchen Philip J. Wheeler Colin
Journal of Marketing Communications, Vol. 3, Iss. 4, 1997-12 ,pp. :