Proposing the content perception theory for the online content industry - a structural equation modeling

Author： Peng Kuo-Fang   Fan Yi-Wen   Hsu Tong-An  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-5577

Source： Industrial Management & Data Systems, Vol.104, Iss.6, 2004-06, pp. : 469-489

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