Applying fuzzy balanced scorecard for evaluating the CRM performance

Author： Shafia Mohammad Ali   Mazdeh Mohammad Mahdavi   Vahedi Mahboobeh   Pournader Mehrdokht  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-5577

Source： Industrial Management & Data Systems, Vol.111, Iss.7, 2011-08, pp. : 1105-1135

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