Alignment of operations strategy: exploring the marketing interface

Author： Zanon Celeste Jose Filho Alceu Gomes Alves Jabbour Charbel Jose Chiappetta Jabbour Ana Beatriz Lopes de Sousa

ISSN： 0263-5577

Source： Industrial Management & Data Systems, Vol.113, Iss.2, 2013-03, pp. : 207-233

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