Author： Herbig Paul Milewicz John C Gulbro Robert
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-5577
Source： Industrial Management & Data Systems, Vol.94, Iss.9, 1994-09, pp. : 16-21
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Reconnecting marketing to markets
Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. :
Access to resources
Recommend
Barriers to entry in industrial markets
The Journal of Business and Industrial Marketing, Vol. 17, Iss. 5, 2002-08 ,pp. :
Situational Segmentation of Industrial Markets
European Journal of Marketing, Vol. 14, Iss. 5-6, 1993-12 ,pp. :
Pricing Strategies in Industrial Markets
European Journal of Marketing, Vol. 14, Iss. 5-6, 1993-12 ,pp. :