Entering low-end markets: a new strategy for Swiss companies

ISSN： 0275-6668

Source： Journal of Business Strategy, Vol.27, Iss.5, 2006-09, pp. : 23-31

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Limitations of low-end disruptive innovation strategies

By Droege Scott Johnson Nancy Brown

International Journal of Human Resource Management, Vol. 21, Iss. 2, 2010-02 ,pp. : 242-259

Routledge Ltd

Access to resources Recommend Favorite

Applying the Japanese 'thin markets' strategy to industrial new product development

By Lifton Donald E. Lifton Linda R.

International Journal of Technology Management, Vol. 4, Iss. 2, 1989-05 ,pp. : 177-188

Inderscience Publishers

Access to resources Recommend Favorite

How leading companies are stretching their strategy

By Kachaner Nicolas Deimler Michael S.

Strategy and Leadership, Vol. 36, Iss. 4, 2008-07 ,pp. : 40-43

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The end of global strategy

By Rugman A. Hodgetts R.

European Management Journal, Vol. 19, Iss. 4, 2001-08 ,pp. : 333-343

Elsevier

Access to resources Recommend Favorite

Strategic Implications for Technology Based Firms Entering Consumer Markets

By Tyebjee Tyzoon T. Bruno Albert V.

Management Decision, Vol. 18, Iss. 7, 1980-12 ,pp. : 391-402

Emerald Group Publishing Ltd

Access to resources Recommend Favorite