Author： Scammell Margaret
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.30, Iss.10-11, 1996-10, pp. : 114-126
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Estimating the effect of odd pricing
Journal of Product and Brand Management, Vol. 7, Iss. 5, 1998-05 ,pp. :
Access to resources
Recommend
The effect of odd pricing on demand
By Gendall Philip Holdershaw Judith Garland Ron
European Journal of Marketing, Vol. 31, Iss. 11-12, 1997-11 ,pp. :
Political marketing and the marketing concept
By O'Cass Aron
European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. :
A marketing approach to marketing education
European Journal of Marketing, Vol. 4, Iss. 4, 1970-12 ,pp. :
The marketing of political marketing
European Journal of Marketing, Vol. 35, Iss. 9-10, 2001-10 ,pp. :