Author： Brown Stephen
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.31, Iss.3-4, 1997-03, pp. : 167-182
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Provides an introduction to the Special Issue by discussing the nature of marketing science in a postmodern world. Argues that science needs marketing more than marketing needs science. (Look folks, I didn't want to include a review of my own book, but the regular journal editor insisted - honest! - and, anyway, Thompson was desperate for the publication. I'm just too soft, that's my problem. Please excuse my unacademic behaviour. Pretty please.)
Related content
Introduction to Special Issue on Marketing Ethics
By Vitell S.J.
Journal of Business Ethics, Vol. 32, Iss. 1, 2001-07 ,pp. :
Access to resources
Recommend
Marketing in a postmodern world
By Firat A Fuat Dholakia Nikhilesh Venkatesh Alladi
European Journal of Marketing, Vol. 29, Iss. 1, 1995-01 ,pp. :
Rosmerta marketing: introduction to the second Celtic special issue
Journal of Strategic Marketing, Vol. 15, Iss. 1, 2007-02 ,pp. :
European Journal of Marketing, Vol. 27, Iss. 4, 1993-05 ,pp. :