Author: Verhoef Peter C Hoekstra Janny C van Aalst Marcel
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.34, Iss.1-2, 2000-01, pp. : 143-155
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract