Author: Buurma Hans
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.35, Iss.11-12, 2001-11, pp. : 1287-1302
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Public policy marketing: marketing exchange in the public sector
By Buurma Hans
European Journal of Marketing, Vol. 35, Iss. 11, 2001-11 ,pp. :
Marketing and Public Sector Management
By Walsh Kieron
European Journal of Marketing, Vol. 28, Iss. 3, 1994-03 ,pp. :