Choice of entry mode into a foreign market: The case of Balearic hotel chains in the Caribbean region

Author： Cunill Onofre Martorell   Forteza Carles Mulet   Gil-Lafuente Anna Maria  

Publisher： Emerald Group Publishing Ltd

ISSN： 0368-492X

Source： Kybernetes: The International Journal of Systems & Cybernetics, Vol.42, Iss.5, 2013-05, pp. : 800-814

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