Spot the difference: consumer responses towards counterfeits

Author: Ang Swee Hoon   Cheng Peng Sim   Lim Elison A.C.   Tambyah Siok Kuan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.18, Iss.3, 2001-05, pp. : 219-235

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Abstract